As you guys know, I love playing around with make up and I really enjoy trying new products and formulas. Now this product has been on the market for a while and it is somewhat problematic.
When it comes to actual product, it’s right in line with most drug store foundations. It lasts 6 hours + without refreshing, doesn’t irritate my sensitive skin, blends daily well. Unfortunately it does not cover very well. It claims to have the coverage of a concealer, but it couldn’t cover my acne scarring, scars or active acne, even when I built it up. I would put it in the “light coverage” category of foundations. It is inexpensive, but it’s description should be more accurate to the product. It should say, “Light coverage, very blendable, thin formula”.
One of the biggest issues with this product is that it’s colour selection is so limited. I purchased the lightest shade in the store, which was their Ivory shade, and it was clearly too dark for my skin. It also didn’t have a lot of darker shades. It would seem they cater only to the “top selling” medium range shades with very little regard to individuals on the light and dark side of the scale. Covergirl has done a lot of marketing over the years claiming diversity but doesn’t actually create diverse shades… Disappointing.
When I talk about their marketed diversity, I should point out that the most notable Covergirl individuals are Ellen DeGeneres, James Charles and Zendaya. Each of these seemed to have a pointed message. Back in 2012 when sexuality was considered a “social issues”, Ellen became the new face as the Lesbian Covergirl. In 2016, when there was a lot of commentary on “cultural diversity in Hollywood”, Zendaya became the new face of Covergirl, being a woman of non-causcasian decent. Later in 2016, while media was going insane over “gender roles” and “toxic masculinity”, they promoted James Charles to ambassador. It would seem very obvious that Covergirl likes to seem inclusive, ground breaking and forward without actually being inclusive with their products.
I would like to point out that I don’t dislike Covergirl for trying to appear inclusive, I dislike that they took advantage of media manipulation to create the false illusion of inclusivity without actually providing diverse and inclusive product lines. I am happy to see brands be inclusive, but it is awful seeing them pretend to be something they aren’t. It’s 2019, inclusivity is not a new concept in cosmetics, and we see product lines coming out with 50 shades to be inclusive and provide a service to individuals of all skin tones. It just isn’t acceptable to put out 13 shades. I didn’t actually know about the lack of inclusivity before filming the video linked below, but now I know and I am enraged by this.
In summary, the product is fine for its cost, but the brand has some work to do with its shade range and honest packaging. If it had been marketed as a light coverage foundation I would have felt better about it, and I also wouldn’t have bought it.
I will be filming another video on this, as I feel I did myself and others a disservice of not researching the product and it’s brand before reviewing it.